Major SEO Strategies/ Tactics
Search Engine Optimization, SEO is the process of
optimizing your website to get organic, or free traffic from the search engine
results page. It involves making certain changes to your web design and content
that make your site more attractive to a search engine. You do this in hopes
that that the search engine will display your website as a top result on the search
engine results page.
The following are the major SEO strategies:
1. Improve
user experience across your entire website
You need to think about constant
desire to show the best result when you are optimizing your website for SEO
because if your site isn’t high quality enough, you will most probably have a
tough job ranking for your target keywords.
The following are SEO techniques you
can use to improve user experience and give your existing content a boost in
search engines:
a) Make
your posts easy to read by formatting the content by using tips like shorter
paragraphs, mixed sentence lengths, subheadings to make scanning the article
easier, white space and images, write quality content.
b) Start
by giving away the most important information at the top of the article and
following it up with the less important information.
c) Site
speed is important because it plays a huge role in SEO since people would not
want to wait for a long time to access the information they are looking for.
2. Optimize
for voice search
A large percentage of searches are
using a voice-assisted device to do the job for them hence you must optimize
your website to answer questions
3. Find
and target the right keywords
You must consider what your users are
looking for rather than coming up with different ways that users can phrase a
search query. Getting your keywords right makes it easier for SEO to list your
content in response to related searches. When you perform keyword search, you
need to find and prioritize keywords based on their relevance, demand and
competition
4. Create
great content
Google values high quality content
that answers user queries effectively and meets their content guidelines. People
love to engage with interesting content and often share it in their circles
5. Build
authoritative backlinks
Google lists authoritativeness and
trustworthiness as the primary indicator of page quality hence you need to make
sure that your audience sees you as trustworthy and authoritative. The best way
to build authority and trust is through link building. Make sure that relevant,
trusted and high DA websites in your niche link back to your site and this will
help improve your rankings and drive referral traffic to your site. You can
also remove any low-quality toxic links that can be harming to your site’s
rankings
6. Use
schema markups
It is basically a code that you put
on your website to help search engines provide more informative search to
users. Schema markups can make your web pages appear more prominently in SERPs
for all kinds of content. You can use data markup for articles, local businesses,
restaurants, book review, events and products
7. Use
SEO-friendly URLs
Your page URLs should be easy to read
and they should clearly tell people what content they expect when they visit
your link. It is advisable to incorporate your target keywords in the URLs. You
should keep your URLs short and use hyphens to separate words, not underscores.
8. Monitor
your performance
In order to optimize your website for
the best results, you need to monitor your performance consistently. You can use
platforms like Pro Rank Tracker and Alexa to get useful
insights about your website’s performance. These platforms can help you track
and monitor your site’s traffic, top performing content and competition.
With detailed analytics, you can further optimize your site to improve results. You can solve issues as soon as they appear to minimize errors, cut down extra costs and drive more sales.
For your site to rank higher in the SERPs, you need to implement a thoughtful approach in drafting your SEO strategy
https://www.singlegrain.com>seo>effective-seo-techniques-to-drive-organic-traffic-in-2019/
No comments:
Post a Comment