Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
ORM creates balance, counteracts misleading trends and allows you to put your best foot forward. As more buyers rely on online research, your brand's reputation can make or break your business.
Online reputation management involves ensuring your brand has the best possible online image. The ORM services work to ensure that positive news and reviews are the first things customers (and potential customers) see when they search for your business online.
Why should you care about your online reputation?
- Consumers increasingly rely on online research when considering a purchase - a larger percentage of buyers will hesitate to purchase from a business that has negative reviews.
- Leaving brand reputation to chance can lead to a crisis - monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters and prevent negative news about your business from spreading.
- Your brand's online reputation can affect your site's ranking - sites that offer poor customer experience are oftenly de-ranked
- Monitoring your online reputation will give you valuable customer insights - what people love about your product, what they wish they could change and what they feel is missing
Online reputation management strategies
There are several strategies online reputation management services employ to boost a brand's online image, including the following:
- Search engine optimization: These companies ensure that your online content is properly optimized for search engines. They ensure it has the right keywords, metadata and headlines to ensure it is being seen when people search for your business or businesses in your industry.
- Content creation: These firms will create content for you, such as articles, blog posts and business profiles.
- Review management: Online reputation management services can monitor your online reviews on sites like Google, Facebook and Yelp. This gives you the chance to quickly respond to negative reviews and promote positive ones. These services can also help with the acquisition of reviews. Some companies focus specficially on these strategies. They provide a platform where you can manage all of these tasks from a single location.
- Social media management: Online reputation management companies can manage all of your social media. This includes setting up profiles on all relevant social channels, deciding what and when to post on those outlets, and monitoring those networks for any negative reviews.
- Third-party website monitoring: In addition to monitoring your social media pages, online reputation management services monitor other sites to see if your business is being talked about. This can include review sites like Yelp and Glassdoor, as well as any other websites or blogs where your business is being discussed. This ensures that you always know when your business is being talked about online and what people are saying.
NB: 1. Webimax.com is the best online reputation management service for businesses
WebiMax - Online Reputation Management
Best for Businesses
WebiMax is a digital marketing agency that provides a host of online reputation management services. This includes online monitoring, review and negative management, crisis response, brand preservation, positive and reputation management.
After conducting an initial analysis of your brand's online reoutation, WibiMax works with your company to develop a specific strategic plan to meet your brand's needs.
Besides reputation management, WibiMax provides a wide range of other digital marketing services, including web design, serach engine optimization, search engine marketing, social media marketing, email marketing and e-commerce solutions.
2. Gadook.com is the best online reputation management service for individuals
Gadook is a full-service inbound marketing and reputation management company. Reputation services are available for businesses as well as business leaders such as company presidents, CEOs and founders.
The company provides a variety of online reputation management services, including brand building, rebranding, brand protection, social profile optimization and crisis management.
Its firststep is conducting an analysis of the individual or brand's current online reputation. Based on what it discovers, Gadook implements a specific plan to either repair a negative online image or boost a positive one. Its strategies include creating positive, search-optimized content off the first few pages of the search result.
Other services Gadook offers include web marketing, web design and development and project management
An example of an online reputation management failure is the domino's scandal.
Domino’s YouTube scandal
The pranksters posted five video clips - including a particularly revolting clip involving a sandwich - that quickly spread through social media channels resulting in a barrage of anti-Dominos comments
Asking YouTube to remove the video proved tricky as websites requires approval from the person who posted the video in the first place - although that person was finally identified and contracted.
Following the incident, Dominos shut the store to sanitizs the operation and the two employees were fired. However, they were critisized for not issuing an immediate statement. Dominos later claimed this was because they were worried about more people watching the clip
https://www.youtube.com/watch?v=OhBmWxQpedI
https://www.businessnewsdaily.com/7901-best-reputation-management-services.html
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